Captions and creative
Use configured generation, uploaded assets or supported editable graphic layouts. Refine each platform’s wording, image, headline and call to action.
Social Studio
Review the caption and creative. Then choose the delivery.
Develop platform captions and branded graphics, review current variations and schedule supported formats to eligible destinations.
ContextPrepare a platform variation from the agreed context.
ReviewCheck the current copy, creative and destination authority.
Follow-throughSchedule an eligible format and verify the provider result.
Give each platform variation a deliberate review.
Inspect the actual graphic, caption, claims and destination together. Editing reviewed content can require a fresh review; an analytics connection alone does not authorize publication.
Feature functionality
Inside Social Studio.
Current-content review
Check the latest caption and media before approving or scheduling. Preserve the version and review context when the asset changes.
Calendar and delivery state
Coordinate approved work with the publishing calendar. A scheduled item is not a provider-confirmed publication; inspect the destination result.
Social Autopilot
Choose Off, Draft automatically, Prepare for review or Run automatically for eligible static graphics and captions, within approved policy, source, budget and destination limits.
LinkedIn team advocacy
Coordinate opted-in members reviewing and sharing an eligible original post. Personal reposts remain member controlled; manual attestation is not provider confirmation.
Publish static image or text posts to Facebook Pages, LinkedIn organizations and X, static images to eligible Instagram accounts, and ready short videos to YouTube. TikTok follows its manual publishing workflow. Each destination requires the relevant account and publishing permissions.
Social Autopilot
Choose how far the automated work may go.
All modes require the relevant approved policy, indexed sources, funded providers, eligible destinations and enabled workers. These modes do not automate every studio or every social format.
- Off
- Automated work is stopped.
- Draft automatically
- Prepare eligible unscheduled static social work within the policy; stop before delivery.
- Prepare for review
- Prepare checked creative and captions, then wait for approval. Scheduling is a separate next step.
- Run automatically
- Standing authorization lets qualifying static posts be scheduled and published without per-post approval. Policy, source, budget and destination checks still apply.
Choose the level of automation your team authorizes, from drafting to reviewed delivery or policy-based publishing. Source, budget, quality and destination checks apply throughout.
How the work moves
Create · Review · Deliver
Create
Prepare a platform variation from the agreed context.
Review
Check the current copy, creative and destination authority.
Deliver
Schedule an eligible format and verify the provider result.
Discuss Social Studio
Bring the question your team needs to answer.
Walk through the relevant sources, review steps and supported handoff for your social studio workflow.