Your Marketing Data Is Everywhere
Advertising, analytics, automation, CRM, email, social, search, content, and other platforms each provide their own reporting. Understanding overall performance requires manually bringing those pieces together.
Marketing
See What’s Working. Know What’s Changing. Create What Comes Next.
MarketLyfter combines connected marketing intelligence with AI-powered research, content creation, and design tools in one platform. Understand performance from campaign through revenue, stay current with what is happening in your market, and move from insight to finished marketing output faster.
Illustrative people · Actual app with sample data
Marketing Doesn’t Need Another Dashboard. It Needs a Better Way to Work.
Modern marketing teams operate across an increasingly fragmented collection of platforms. Advertising, analytics, CRM, marketing automation, email, social media, search, content, customer data, competitive intelligence, research, and creative production all happen in different places.
Then there is the work itself. Research the market. Identify what matters. Develop the idea. Write the content. Design the asset. Launch the campaign. Measure the response. Connect that response to sales. Determine what worked. Then start again.
MarketLyfter brings those activities together. It connects marketing performance with sales and revenue while providing built-in AI tools for research, content development, layout, and design. Marketing teams can move from understanding what is happening to creating what happens next without constantly moving between disconnected systems and workflows.
Marketing Has More Technology Than Ever. So Why Is Everything Still So Disconnected?
Insight and Execution Live in Different Places
Analytics may tell you what is happening, but acting on that information means moving into separate research, writing, design, and production tools. Every handoff adds time between insight and execution.
Yesterday’s Information Gets Old Fast
Customer interests, industry conversations, competitors, search behaviour, news, and market trends continually change. Marketing teams need current information to keep content and campaigns relevant.
Activity Isn’t the Same as Results
Clicks, impressions, traffic, engagement, and leads matter, but marketing ultimately needs to understand what contributes to qualified opportunities, pipeline, customers, and revenue.
One Platform From Intelligence to Execution
MarketLyfter is designed to do more than visualize marketing data.
It connects information across marketing, sales, customer, and financial systems to show what is happening and uses AI to help explain what the data means. It can research current market conditions and emerging topics to help teams understand what is relevant now. Built-in content and creative tools then help turn those insights into marketing output.
Instead of separating analytics, research, content, and production into different workflows, MarketLyfter brings them into one connected marketing environment.
See it. Understand it. Research it. Create it. Measure it. Improve it.
Everything Marketing Needs to Move Faster
See the Complete Performance Picture
Bring campaign, channel, website, CRM, customer, sales, and revenue information into a connected view so marketing teams can understand performance beyond individual platform metrics.
Know What Matters Right Now
MarketLyfter can research current information from across the web to help marketing teams understand emerging trends, industry developments, customer interests, competitive activity, and topics gaining attention. Marketing gets a more current foundation for deciding what to communicate and when.
Turn Intelligence Into Content
Use built-in AI tools to develop marketing content informed by your organization, audience, objectives, available data, and current market context. Move from concept to articles, campaigns, emails, social content, web copy, scripts, and other marketing materials faster.
Move From Copy to Creative
Built-in creative capabilities help accelerate layout and design, reducing the number of steps required to transform an idea or piece of content into a finished marketing asset.
Follow Marketing Beyond the Lead
Connect marketing activity with CRM, opportunity, customer, and financial information to understand how campaigns and channels contribute to pipeline and revenue.
Find What Deserves Attention
MarketLyfter continuously analyzes connected information to identify trends, anomalies, opportunities, performance changes, information gaps, and areas that may require action.
See the Complete Performance Picture
Bring campaign, channel, website, CRM, customer, sales, and revenue information into a connected view so marketing teams can understand performance beyond individual platform metrics.
See the Complete Performance Picture
Bring campaign, channel, website, CRM, customer, sales, and revenue information into a connected view so marketing teams can understand performance beyond individual platform metrics.
Follow Marketing Beyond the Lead
Connect marketing activity with CRM, opportunity, customer, and financial information to understand how campaigns and channels contribute to pipeline and revenue.
Turn Intelligence Into Content
Use built-in AI tools to develop marketing content informed by your organization, audience, objectives, available data, and current market context. Move from concept to articles, campaigns, emails, social content, web copy, scripts, and other marketing materials faster.
Turn Intelligence Into Content
Use built-in AI tools to develop marketing content informed by your organization, audience, objectives, available data, and current market context. Move from concept to articles, campaigns, emails, social content, web copy, scripts, and other marketing materials faster.
Marketing Should Know What’s Happening Now.
The market does not wait for the next quarterly research project.
Industries change. Competitors make moves. New topics emerge. Customer interests shift. News breaks. Search behaviour evolves. Conversations gain momentum and disappear just as quickly.
MarketLyfter can perform current web research to bring relevant external information into the marketing workflow. That intelligence can be considered alongside internal marketing and commercial data, giving teams a more current understanding of the environment in which they are operating.
Instead of developing content based only on what the organization knew weeks or months ago, marketers can use current information to help shape what they create today.
Turn What’s Happening Into What You Create.
Research is only useful if marketing can act on it.
MarketLyfter helps bridge the gap between discovering an opportunity and producing the content required to respond. Current research, internal organizational knowledge, performance data, brand context, and marketing objectives can provide the foundation for AI-assisted content development.
A developing industry issue can become an article. A trending customer concern can become a campaign. A high-performing topic can become a video script, email series, social content, landing page, or supporting creative.
The objective is not simply to generate more content. It is to help marketing create relevant content faster, using better information.
Built to Accelerate Marketing Output
Articles & Thought Leadership
Research topics and accelerate the development of long-form content based on current information, organizational knowledge, and marketing objectives.
Email & Campaign Content
Develop campaign concepts, messaging, email sequences, calls to action, and supporting content within the same environment used to understand performance.
Social Content
Turn campaigns, articles, market developments, and company information into relevant social content without rebuilding the message from scratch for every channel.
Web & Landing Page Content
Develop page structures, positioning, messaging, headlines, supporting copy, and calls to action informed by campaign objectives and audience context.
Video & Multimedia
Accelerate concepts, scripts, messaging, and supporting creative development for video and multimedia campaigns.
Layout & Design
Move content into visual execution using built-in layout and design capabilities that help shorten the path from approved idea to usable marketing asset.
The Goal Isn’t More AI Content. It’s More Marketing Output With Less Friction.
MarketLyfter combines intelligence, research, creation, and analysis so marketing teams spend less time moving information between tools and more time producing work that supports the business.
Ask Marketing Anything.
MarketLyfter allows marketing teams to interact with internal performance data and current external information using conversational AI. Ask a question by typing or speaking naturally, investigate the answer, and then use what you learn to determine what marketing should do next.
“Which campaigns generated the most qualified opportunities?”
“What topics are trending in our industry right now?”
“What changed in customer interest over the last 30 days?”
“Which competitors have made significant announcements recently?”
“Which content is contributing most to pipeline?”
“Where are leads dropping out of the funnel?”
“What should we be talking about this month?”
“Research this topic and develop three campaign concepts.”
“Turn this research into an article and supporting email campaign.”
“Create the social content to support this campaign.”
Stop Measuring Marketing at the Click.
Digital platforms are exceptionally good at measuring activity inside their own environments. The challenge begins when a prospect moves from marketing into the rest of the commercial journey.
An advertisement generates a click. The website generates a lead. Marketing automation nurtures the prospect. The CRM records an opportunity. Sales develops the relationship. Eventually, a customer generates revenue.
MarketLyfter connects available information across that journey, allowing marketing leaders to understand performance beyond impressions, clicks, traffic, and form submissions.
Know Which Leads Actually Matter
More leads do not automatically mean better marketing.
One campaign may generate significant activity without producing meaningful opportunities. Another may generate fewer leads but consistently produce stronger prospects, larger opportunities, or more revenue.
By connecting marketing information with downstream CRM and sales data, MarketLyfter allows teams to evaluate lead generation based on commercial quality as well as volume. Marketing can see which campaigns, channels, audiences, and content are associated with stronger progression through the sales process and use that intelligence to inform future activity.
Connect Marketing to the Rest of the Business
Marketing + Sales
Follow marketing-generated demand into the sales process to understand lead quality, pipeline contribution, conversion, and commercial outcomes.
Marketing + Finance
Connect marketing investment with pipeline, customers, and available revenue information to give leadership greater visibility into marketing’s contribution to business performance.
Marketing + Market Intelligence
Combine internal performance with current external research to understand not only what your customers are doing, but what is happening in the market around them.
Create a Continuous Marketing Intelligence Loop
Traditional marketing workflows separate research, creation, execution, and analysis.
MarketLyfter connects them.
Performance data shows what worked. AI helps identify why. Current research provides context around what is happening in the market. Content and creative tools help teams respond. New campaigns generate additional performance data, which feeds the next decision.
Over time, marketing becomes a continuous cycle of intelligence, execution, measurement, and improvement rather than a collection of disconnected campaigns and tools.
From Insight to Output
Understand
Connect marketing, sales, customer, and financial information to understand what is working and where opportunities exist.
Research
Use current external information to understand trends, market developments, competitors, customer interests, and emerging topics.
Create
Use AI-powered content, layout, and design tools to turn intelligence into marketing assets and campaigns.
Improve
Measure what happens, connect activity to commercial outcomes, and use those insights to inform the next cycle of marketing.
Make the Entire Marketing Function More Efficient
Fewer Disconnected Tools
Bring intelligence, research, content development, creative production, and performance analysis into a more connected workflow.
Faster Production
Reduce the time between identifying an opportunity and producing the marketing required to act on it.
More Relevant Content
Combine organizational context with current research so marketing can respond to what audiences and markets care about now.
Better Commercial Visibility
Follow marketing activity beyond engagement and leads to understand its relationship with pipeline, customers, and revenue.
From Marketing Analytics to Marketing Execution
Most analytics platforms stop when they tell you what happened.
MarketLyfter keeps going.
It connects marketing performance with the rest of the business, uses AI to help interpret the information, researches what is happening outside the organization, and provides tools to turn that intelligence into new marketing output.
Instead of maintaining separate environments for intelligence, research, writing, creative production, and performance analysis, MarketLyfter creates a connected workspace designed around the way modern marketing actually operates.
Know What’s Working. Know What’s Changing. Create What’s Next.
MarketLyfter gives marketing teams the intelligence to understand performance, the research to stay current, and the AI-powered tools to turn insight into execution.
One connected environment from market intelligence to marketing output.