Too Much Time Is Spent Not Selling
Research, CRM updates, follow-up emails, meeting notes, social engagement, reporting, and other administrative tasks consume time that could be spent building relationships and moving opportunities forward.
Sales
Spend More Time Selling. Let MarketLyfter Handle the Work Around It.
MarketLyfter combines sales intelligence, AI-powered research, outreach, social engagement, CRM connectivity, forecasting, and performance analytics in one platform. Give salespeople the information and tools they need to move opportunities forward while dramatically reducing the administrative work that gets in the way of selling.
Illustrative people · Actual app with sample data
Your Salespeople Were Hired to Sell. So Why Do They Spend So Much Time Doing Everything Else?
Modern salespeople are expected to research prospects, monitor accounts, write emails, prepare follow-ups, engage on social media, update CRM records, enter meeting notes, manage opportunities, track tasks, review pipeline, and prepare forecasts before they ever get to the actual work of selling.
The information is fragmented across CRM platforms, email, LinkedIn and other social channels, company websites, databases, spreadsheets, reporting systems, and countless browser tabs. Every administrative task takes time away from customers and prospects.
MarketLyfter changes that. It connects sales data and CRM information with AI-powered research, communication, social engagement, analytics, and workflow tools designed to keep sales moving forward with significantly less administrative effort.
Sales Doesn’t Have a Productivity Problem. It Has a Friction Problem.
The Complete Account Picture Is Everywhere
Customer history lives in the CRM. Conversations live in email. Current company information lives online. Social activity happens somewhere else. Salespeople are left assembling the account picture themselves.
Good Opportunities Go Quiet
Sales momentum can disappear when follow-ups are delayed, important account activity is missed, or the next action depends on a salesperson remembering to check multiple systems.
The CRM Only Works When People Use It
Salesforce and other CRM platforms depend on accurate, current information. When updating records feels like additional administrative work, information becomes incomplete, outdated, or inconsistent.
One Sales Environment From Intelligence to Action
MarketLyfter brings together the information and activities salespeople need throughout the day.
Research a company. Understand the account. Review previous activity. See current opportunities. Analyze pipeline. Write a prospecting email. Prepare a follow-up. Monitor social activity. Draft a response. Add meeting notes. Update the CRM. Ask a question about an account.
Instead of constantly moving between systems and applications, salespeople can perform more of the work surrounding the sale directly through MarketLyfter.
Research. Engage. Sell. Update. Repeat.
Everything Sales Needs to Keep Opportunities Moving
Know What’s Happening
Connect CRM, customer, opportunity, pipeline, activity, forecast, and other available sales information to create a clearer view of individual accounts and overall sales performance.
Research Before You Reach Out
Use AI-powered research to gather current information about prospects and customers, including company developments, market activity, relevant news, and other available information that can provide context for a conversation.
Write Better Outreach Faster
MarketLyfter can help write prospecting emails, follow-ups, meeting recaps, account communications, and other sales correspondence using available context about the company, contact, opportunity, and previous activity.
Stay Part of the Conversation
Monitor relevant social activity from prospects, customers, and accounts. MarketLyfter can notify salespeople when new posts create an opportunity to engage and help draft relevant responses.
Keep Salesforce Current Without Breaking the Workflow
Connect MarketLyfter directly with Salesforce and other CRM environments so salespeople can add notes, update information, and maintain account and opportunity records without constantly moving between platforms.
Know Where to Focus
Use AI to analyze pipeline, activity, opportunities, conversion, forecasts, account information, and other available sales data to identify trends, changes, gaps, and areas requiring attention.
Ask Your Sales Environment Anything.
MarketLyfter allows salespeople and sales leaders to interact directly with connected sales information using conversational AI. Ask a question by typing or speaking naturally, get an answer based on the available data, and then act on it from the same environment.
“Which opportunities need attention this week?”
“What changed in my pipeline since Monday?”
“Research this company before my meeting.”
“Summarize everything we know about this account.”
“What was discussed in my last interaction with this customer?”
“Write a follow-up email based on these meeting notes.”
“Which opportunities haven’t had activity recently?”
“What is putting this quarter’s forecast at risk?”
“Which accounts have posted something I should respond to?”
“Draft a response to this post.”
“Add these meeting notes to Salesforce.”
Research the Account. Not the Internet.
Good sales conversations start with context, but preparing for them can take time.
Salespeople may search the company website, review recent news, check social channels, look through CRM history, read previous emails, and research the individuals involved before an important conversation.
MarketLyfter can bring current external research together with internal account information to help create a more complete picture of the prospect or customer. Salespeople can quickly understand what the company does, what has changed, what previous interactions have occurred, and what information may be relevant to the next conversation.
Research becomes part of the sales workflow instead of another task surrounding it.
Turn Research Into Outreach
Knowing something about a prospect is useful. Knowing how to use that information is more valuable.
MarketLyfter can use available company research, account history, opportunity information, previous interactions, and sales objectives to help create relevant outreach.
A company announcement can become a reason to reconnect. A recent meeting can become a personalized follow-up. An existing opportunity can generate a next-step communication. A dormant account can be approached with new context.
Instead of researching first and then staring at a blank email, salespeople can move directly from intelligence to communication.
Be There When the Conversation Happens
Sales opportunities do not exist only inside the CRM.
Prospects and customers announce new hires, expansions, product launches, investments, partnerships, projects, challenges, achievements, and other developments through social channels. Those moments can create natural opportunities for salespeople to engage.
MarketLyfter can monitor relevant social activity and notify salespeople when contacts or accounts publish new content. Instead of manually checking profiles, salespeople can see the activity, understand its context, and use AI to help draft an appropriate response.
The salesperson remains in control of the relationship. MarketLyfter simply removes the work required to continuously watch for the opportunity.
Turn Social Activity Into Sales Activity
Monitor
Keep track of relevant social activity from prospects, customers, contacts, and target accounts without manually checking individual profiles.
Understand
Use AI to help determine why a post or development may be relevant to the account, relationship, or opportunity.
Respond
Generate a thoughtful, contextually relevant response that the salesperson can review, adjust, and use to continue the conversation.
The Best Sales Automation Doesn’t Replace the Salesperson. It Removes Everything That Gets in Their Way.
MarketLyfter handles more of the research, writing, monitoring, analysis, and administration surrounding the sales process so salespeople can spend more time talking to customers and prospects.
Keep Salesforce Current Without Living in Salesforce
CRM information is critical to sales management, forecasting, customer intelligence, and organizational reporting. But maintaining it can become one of the largest sources of administrative friction for a sales team.
MarketLyfter connects directly with Salesforce and other CRM environments so salespeople can work with CRM information through a more natural interface.
Add meeting notes. Update account information. Record activity. Review opportunity history. Retrieve customer information. Ask questions about pipeline or accounts. Where supported by the connected environment, salespeople can manage information without repeatedly interrupting their workflow to navigate through CRM screens.
The CRM remains the system of record. MarketLyfter makes interacting with it easier.
Just Tell MarketLyfter What Happened.
Updating the CRM shouldn’t take longer than the customer conversation.
After a call or meeting, a salesperson can enter or dictate their notes through MarketLyfter. AI can help structure the information into useful account context, actions, follow-ups, and CRM-ready notes.
The salesperson can spend less time documenting the meeting and more time acting on it.
See What’s Happening Across the Sales Organization
Pipeline
See pipeline by salesperson, team, region, product, customer, stage, or other available dimensions and understand how it is changing over time.
Forecast
Compare pipeline, historical performance, current activity, opportunity progression, and other available information to provide greater context around the sales forecast.
Opportunity Movement
See where opportunities are progressing, slowing, stalling, changing value, or remaining inactive longer than expected.
Conversion
Understand how prospects and opportunities move through the sales process and identify where conversion performance is changing.
Sales Activity
Connect available sales activity with opportunity progression and outcomes to understand the behaviours surrounding performance.
Data Quality
Identify missing, stale, or incomplete sales information that may affect pipeline visibility, forecasting, reporting, and account management.
Pipeline
See pipeline by salesperson, team, region, product, customer, stage, or other available dimensions and understand how it is changing over time.
Forecast
Compare pipeline, historical performance, current activity, opportunity progression, and other available information to provide greater context around the sales forecast.
Data Quality
Identify missing, stale, or incomplete sales information that may affect pipeline visibility, forecasting, reporting, and account management.
Pipeline
See pipeline by salesperson, team, region, product, customer, stage, or other available dimensions and understand how it is changing over time.
See the Pipeline. Then Understand What’s Behind It.
A pipeline number alone does not tell sales leadership enough.
Two salespeople can have the same pipeline value with completely different levels of risk. One may have active opportunities with recent engagement and clear next steps. Another may have opportunities that have barely moved for months.
MarketLyfter helps leadership examine the information behind the pipeline, including available activity, opportunity progression, account engagement, conversion, historical performance, and CRM completeness.
The objective is not simply to produce another pipeline chart. It is to provide greater context around the number leadership is being asked to believe.
Connect Sales to the Rest of the Business
Sales + Marketing
Connect campaigns and lead generation with opportunity progression, conversion, pipeline, customers, and revenue to create a common view of commercial performance.
Sales + Operations
Connect pipeline and expected demand with available capacity, inventory, resources, delivery requirements, and other operational information.
Sales + Finance
Connect opportunities, orders, pipeline, forecasts, customers, and sales performance with revenue expectations and broader financial performance.
Create a Continuous Sales Intelligence Loop
Every sales interaction creates information that can improve the next interaction.
MarketLyfter connects research, account intelligence, communication, social activity, CRM information, sales performance, and AI analysis into a continuous workflow.
Research informs outreach. Outreach creates activity. Activity updates the account. Account information improves future communications. Pipeline activity informs forecasting. Sales outcomes create new intelligence about what works.
Instead of losing information between systems and activities, MarketLyfter helps keep the sales process connected.
From Sales Administration to Sales Execution
Understand
Bring together account, contact, CRM, opportunity, activity, pipeline, and current company information to create context around the sale.
Engage
Use AI-assisted email and social tools to create relevant communications and respond when opportunities to engage appear.
Update
Capture notes, activities, account information, and sales progress directly through MarketLyfter and keep connected CRM information current.
Advance
Use AI insights, reminders, research, and sales intelligence to identify what needs attention and keep opportunities moving forward.
Give Salespeople More Time to Sell
Less Research
Bring company, account, CRM, and current external information together without manually searching multiple sources.
Less Writing
Accelerate prospecting, follow-up, account communications, social engagement, and other routine sales writing.
Less Administration
Make it easier to capture notes, update CRM information, review accounts, and maintain the data the organization depends on.
More Selling
Reduce the work surrounding sales so representatives can spend more of their time building relationships, having conversations, and advancing opportunities.
Sales Intelligence That Actually Helps Salespeople Sell
Most sales analytics platforms are designed to tell management what salespeople are doing.
MarketLyfter is designed to help salespeople do it.
It combines sales analytics and organizational intelligence with the research, communication, social engagement, CRM, and AI tools required throughout the sales process.
Leadership gets greater visibility into pipeline, forecasting, activity, opportunities, and performance. Salespeople get a platform that reduces administrative work and helps them prepare, communicate, follow up, stay engaged, and keep information current.
The same intelligence that helps leadership understand sales performance helps the salesperson create it.
Less Administration. More Conversations. More Time to Sell.
MarketLyfter gives sales teams the intelligence to understand their accounts, the research to prepare for better conversations, the AI tools to create relevant outreach, the social intelligence to stay engaged, and the CRM connectivity to keep everything current without interrupting the sales process.
Keep the salesperson focused on the relationship. Let MarketLyfter handle more of everything around it.