Overview
This Privacy Policy explains how MarketLyfter collects, uses, discloses, and protects personal information through MarketLyfter OS.
Our role
When we collect account, billing, support, and website information for our own business operations, we are responsible for determining how that information is used.
When MarketLyfter OS processes CRM, advertising, website, sales, marketing, or customer information on behalf of a customer, the customer generally controls that information and we process it according to the customer’s instructions.
Questions about information supplied by one of our customers should normally be directed to that customer.
Information we collect
We may collect:
- Names, job titles, business email addresses, and telephone numbers
- Account credentials and authentication records
- Organization, billing, subscription, and transaction information
- Support requests and communications
- Device, browser, IP address, activity, and security information
- Integration settings, account identifiers, and encrypted credentials
- CRM contacts, leads, opportunities, assignments, and activities
- Website analytics and form submissions
- Advertising campaigns, creatives, audiences, and performance metrics
- Email, social media, sales, and revenue data
- Reports, prompts, AI outputs, configurations, and audit records
The exact information depends on the systems connected by each customer.
How we collect information
We collect information:
- Directly from users and customers
- From connected platforms authorized by customers
- Through website forms, support requests, and account activity
- Through cookies and similar technologies
- From service providers supporting MarketLyfter OS
- From other sources where permitted by law
How we use information
We use information to:
- Provide and operate MarketLyfter OS
- Authenticate users and manage permissions
- Connect and synchronize authorized systems
- Generate dashboards, reports, insights, and recommendations
- Provide B.A.K.E.R. and other AI-assisted functionality
- Monitor integrations, security, and service performance
- Process billing and administer subscriptions
- Respond to support requests
- Improve reliability and functionality
- Prevent fraud, misuse, and security incidents
- Meet legal and regulatory obligations
We do not independently market to leads contained in a customer’s connected systems.
Consent and customer responsibility
Where required, we obtain consent before collecting, using, or disclosing personal information.
Customers are responsible for providing appropriate privacy notices and obtaining necessary consent for information they connect to MarketLyfter OS.
Customers must not submit regulated sensitive information unless its processing has been expressly approved in writing.
How we share information
We may disclose information to:
- Cloud hosting and infrastructure providers
- Database, security, monitoring, and authentication providers
- Payment processors
- Customer-support and communications providers
- AI service providers used to deliver requested functionality
- Professional advisers and auditors
- Government authorities where legally required
- A purchaser or successor involved in a corporate transaction
Service providers may only use information as necessary to perform services for us, subject to applicable contractual obligations.
We do not sell personal information.
Artificial intelligence providers
Information submitted to AI-assisted features may be processed by approved AI service providers.
We configure these services according to available privacy and security controls and limit the information shared to what is reasonably necessary.
Customers should avoid placing unnecessary sensitive information in AI prompts.
International processing
MarketLyfter OS and its service providers may process information outside the user’s province or country.
Information processed in another jurisdiction may be subject to that jurisdiction’s laws and lawful government-access requirements.
Retention and deletion
We retain personal information only for as long as reasonably necessary to provide services, meet contractual obligations, resolve disputes, maintain security, and comply with legal requirements.
Customer Data is retained according to the applicable agreement and may be deleted following termination after any agreed export or retention period.
Some information may remain in backups, audit logs, or records required by law until it is safely removed through normal retention processes.
Security
We use safeguards appropriate to the nature of the information, which may include encryption, access controls, authentication, audit logging, credential protection, monitoring, backups, and administrative procedures.
No electronic system is completely secure. Customers are responsible for maintaining appropriate security within their own systems and user accounts.
Cookies and analytics
Our websites and services may use cookies or similar technologies for authentication, preferences, security, service operation, and analytics.
Users can manage cookies through their browser settings, although disabling required cookies may prevent certain functionality from working.
Privacy rights
Depending on applicable law, individuals may request to:
- Access personal information
- Correct inaccurate information
- Withdraw consent where processing depends on consent
- Request deletion, subject to legal and contractual restrictions
- Ask how information has been used or disclosed
- Submit a complaint about our privacy practices
When information is controlled by a MarketLyfter OS customer, we may direct the request to that customer.
We may verify identity before completing a request.
Marketing communications
Users may unsubscribe from promotional emails using the link included in those messages.
We may continue sending operational communications concerning accounts, security, billing, integrations, or service changes.
Changes to this policy
We may update this Privacy Policy to reflect changes to MarketLyfter OS, our service providers, or applicable laws.
The revised version will be posted with a new effective date. Material changes may also be communicated through MarketLyfter OS or by email.
Contact and complaints
Privacy Officer
MarketLyfter
info@marketlyfter.com