Source and campaign brief
Develop the direction from a custom topic, supported business evidence or configured research. Review source claims and audience context.
Campaign Studio
Give the campaign one direction to develop.
Build a brief and coordinate supported social, blog and document drafts, then refine the current deliverables in their own studios.
ContextReview the brief and the intended output set.
ReviewGenerate where configured or edit the selected assets in their studios.
Follow-throughCheck each current asset and use its supported approval and delivery path.
Keep the source and purpose with the selected outputs.
Choose available business context, supplied material or configured public research. Agree the audience, message and next step before selecting the formats and reviewing the linked work.
Feature functionality
Inside Campaign Studio.
Coordinated output selection
Prepare supported static or text social content, two- or five-minute blog directions, and white papers, guides or data sheets.
Linked studio records
Open the social, blog or document asset to refine its content. The campaign reads its linked records; each keeps its own current state and review needs.
Video concepts and separate projects
A campaign short-video output is a script, caption and production brief. Finished video and website projects start separately in Video Studio and Website Studio.
Campaign Studio coordinates the brief and related assets. Review each format in its production workflow, approve the current content and follow its delivery route. Use the campaign outcome to inform the next brief.
How the work moves
Agree · Develop · Review
Agree
Review the brief and the intended output set.
Develop
Generate where configured or edit the selected assets in their studios.
Review
Check each current asset and use its supported approval and delivery path.
Discuss Campaign Studio
Bring the question your team needs to answer.
Walk through the relevant sources, review steps and supported handoff for your campaign studio workflow.